The search engine optimization industry is one of the most competitive arenas out there. If you want to compete with the best, there is, then you need the help of SEO experts. Basically, you’re looking for proven organic methods to show up on the first page of Google, Bing, and Yahoo’s rankings so that you make the first position instead of just purchasing it at a high price. However, no matter your technical knowledge level, there are 12 crucial questions to ask qualified SEO experts. Arm yourself with those 12 crucial questions, and hire SEO in London.
How will the organic search results impact my website? Social media, local, and local citations are just some of the ways that search engines evaluate your website’s relevancy. For example, local citations increase traffic by showing off your location and improving search engine optimization. On the other hand, social media engagement drives visitors to your website because it gives them a reason to connect with you and ultimately decide whether they stay.
Does my local strategy affect international use? Social media marketing isn’t the only thing that determines your SEO rankings. The existence and popularity of the various social media sites such as Facebook, Twitter, LinkedIn, YouTube, etc., have a lot to do with your SEO rankings, too.
What are some of the tools offered by my search engine optimization company? Some of the best SEO companies offer a wide variety of tools for your business. These tools include optimizing your website content, link building, social media marketing, online press releases, PPC campaigns, blogs, directories, and more. All of these things can greatly impact your bottom line.
How is this going to help me increase traffic to my site? It helps to have an SEO expert SEO your website if you’re trying to boost organic search results. He/she will create quality backlinks so that you rank well for your chosen keywords. The specialist will analyze your digital marketing team, your competition, the keywords being used, and other important factors to find the best way to optimize your website.
Does he/she/him provide ongoing support after the campaign is completed? Once your campaign is complete, and your site is ranked well in the search engine optimization results pages (SERPs), support from your SEO specialist won’t stop at just completing the task. You should be able to reach him/her at any time for any questions or problems. Your specialist should be willing to work with you in a long-term partnership.
Does he/she provide organic local search engine optimization services? Organic local search engine optimization services refer to optimizing your website in the natural (termed local) search results pages of the major search engines, such as Google. SEO companies usually offer local SEO as a part of their digital marketing campaign. Organic local SEO helps your website to rank well in the major search engines for a particular keyword. For example, if you have a business in Texas, a local SEO company can optimize your website for “taco’s in Texas.” This will boost sales of tacos in Texas and help to bring more visitors to your website.
Is he/she a leading authority in his/her field? No one can be a leading authority in their own field unless they get a significant amount of traffic. A leading authority in local search engine optimization, for example, would be someone who has helped thousands of businesses get high rankings in the search results pages for their particular keywords.
Does he/she have a dedicated digital marketing team or a team? If the SEO specialist in question has a dedicated digital marketing team to handle the day-to-day optimization activities for your website, you should consider this. Hiring separate teams for each major task that needs to be done may lead to the neglect of some of the less important tasks. The pr team may be too busy to focus on keyword research, while the digital marketing team may not have the time to concentrate on link-building campaigns, for example.
How much experience does he/she have? You don’t necessarily need to hire the most experienced SEO specialists. In fact, most SEO experts start their careers working as freelance optimizers, submitting articles, blogging, using pay-per-click programs, article marketing, social networking, press releases, and so forth. Experience is certainly essential, but it is unnecessary if the SEO specialist has only recently started working as a paid writer or specialist.
Lastly, check out their portfolio or sample sites. An SEO specialist’s portfolio is an excellent way of determining his/her level of expertise. The number of samples that they provide, the quality of their work, and their client base will give you a good indication of their abilities. Check out their prices as well. It is highly advisable to hire a specialist who offers a competitive price for their services.